Amnezac (2005) Photo/Foto: Fulana
  • Title: Amnezac
  • Holdings: photo gallery, video (HIDVL)
  • Duration: 00:01:08
  • Language: English
  • Date: 2005
  • Location: Recorded in New York City in 2005.
  • Type-Format: film
  • Cast: Rachelle Mendez ; Marlène Ramírez-Cancio (voice-over).
  • Credits: Fulana (Cristina Ibarra, Marlène Ramírez-Cancio, Lisandra Ramos-Grullón & Andrea Thome), creators, writers, producers, directors ; Cristina Ibarra, editor ; Milton Ruiz, sound recording & mixing ; Marlène Ramírez-Cancio, graphic design.

Amnezac (2005)

This satirical pharmaceutical commercial by Fulana was made in the context of the Iraq war and the Bush administration, at a time when being a "good American," they felt, meant falling into a kind of political and historical amnesia. The "Amnezac" commercial, much in the style of drugs like Paxil and Zoloft, asks consumers to think about their emotional state and suggest they may need clinical treatment. "Do you feel anxiety about world events you cannot change?," it asks. "Are your political concerns interfering with your patriotic activities, like shopping and paying taxes? Does the Iraq war remind you of US invasions of Latin American countries, including your own? You may be suffering from Historical Memoritis." It urges viewers to block their long-term historical memory with Amnezac: The Most Powerful Anti-Historiamine on the Market.